We believe sustainable business is also profitable business. When things are consistently done better, you’re at the very core of corporate responsibility. But to make that possible, the foundation must be solid, and of course, the journey toward a better future must also be well communicated.
Bettera’s expertise is grounded not only in experience and insight, but also in having the right partners. We can offer comprehensive corporate responsibility services because we collaborate with the best professionals in the field.
We want to contribute to building a better tomorrow. We create change by using proven, effective methods—while leaving out what’s merely done out of habit.
Even though our theme is important, sometimes even serious, we work in a way that lets us go to sleep with a light heart at the end of the day.
Our work is built on strong and meaningful partnerships. Good collaboration is rooted in doing things together and growing together. That’s why we want to be present for our clients, our colleagues, and our partners.
Change is constant. That’s why we continuously look for ways to improve—both individually and as a team. We value one another and each person’s unique way of working. At the same time, we challenge each other when needed.
Co-founder & Sustainable Business Expert
Suvi is a seasoned professional in marketing, growth, and change leadership, with 20 years of experience. She has worked in both B2C and B2B marketing at Tuloksella and Differo. Currently, she serves on the board of Hopkins.
She is especially passionate about customer-driven responsibility marketing strategies for large corporations, change leadership towards sustainability, and helping SME leadership and boards engage with the sustainability agenda.
She is currently studying sustainability and sustainable development at the Open University of Jyväskylä. Suvi speaks particularly on the topic of transitioning toward sustainability and its impact on business performance.
suvi.johansson@bettera.fi
+358 40 594 0517
Co-founder & Sustainable Business Expert Marika is a marketing expert with over 20 years of experience. She founded and grew the marketing agency Grapevine and remains an active owner. She also shapes the future of the industry as Chair of the Board at Marketing Association MARK. Her marketing expertise includes strategy, planning, digitalization, content, social media, and implementation—especially from the perspective of B2C brands. Marika is a certified expert in responsible marketing and communications. Her key speaking themes are credibility and honesty in sustainability communications. marika.siniaalto@bettera.fi +358456744768
Where can we make the greatest impact from a responsibility perspective?
As individuals and as a small expert agency, our footprint isn’t large—but by supporting our clients in their sustainability work and communications, we can make a significant impact.
We help our clients act responsibly and develop their operations in line with the principles of sustainable development, through our expertise. Together with our partners, we work to make sustainability more accessible and provide tools that make both implementation and communication as easy and as impactful as possible.
Our vitality and competitiveness are rooted in delivering quality and dedicating all our and our partners’ expertise to each project.
We act transparently and honestly toward both our clients and our collaborators. What’s agreed gets done in the best possible way. We also make sure our governance exceeds legal requirements. We expect the same level of integrity from all our partners.
While a few people can’t singlehandedly change carbon emissions or waste volumes, we still want to do our part—within the scale available to us.
We aim to minimize emissions from both our business and personal lives. We primarily use public transport, drive low-emission vehicles when necessary, and only fly when absolutely essential. We work from home and use shared office spaces. In our everyday lives, we reduce consumption and prefer not only plant-based food but also recycled goods. Our goal is to better understand our environmental impact and develop a concrete plan to improve it.
Now is the time to act. When your goal is to run your business more sustainably, inspire individuals to be more responsible, or communicate good deeds—we’re here to help.