The tightening corporate responsibility requirements for large companies affect the entire value chain. Secure your competitiveness and take charge of the change early.
The wave of sustainable business is now reaching SMEs:
Large companies will soon be required to report on the sustainability of their entire value chain (CSRD)
Partners and subcontractors are expected to follow the same responsible practices as large companies
Sustainability is becoming a key criterion in tenders—big companies can no longer choose partners with questionable responsibility practices
Financiers and insurers increasingly demand evidence of corporate responsibility
Greenwashing regulations apply to all businesses
Even if you’re not yet legally required to report as an SME, developing sustainable business practices is critical to your long-term success.
Co-founder & Sustainable Business Expert
Suvi is a seasoned professional in marketing, growth, and change leadership, with 20 years of experience. She has worked in both B2C and B2B marketing at Tuloksella and Differo. Currently, she serves on the board of Hopkins.
She is especially passionate about customer-driven responsibility marketing strategies for large corporations, change leadership towards sustainability, and helping SME leadership and boards engage with the sustainability agenda.
She is currently studying sustainability and sustainable development at the Open University of Jyväskylä. Suvi speaks particularly on the topic of transitioning toward sustainability and its impact on business performance.
Suvi's contacts
suvi.johansson@bettera.fi
tel. +358 40 594 0517
Co-founder & Sustainable Business Expert
Marika is a marketing expert with over 20 years of experience. She founded and grew the marketing agency Grapevine and remains an active owner. She also shapes the future of the industry as Chair of the Board at Marketing Association MARK.
Her marketing expertise includes strategy, planning, digitalization, content, social media, and implementation—especially from the perspective of B2C brands.
Marika is a certified expert in responsible marketing and communications. Her key speaking themes are credibility and honesty in sustainability communications.
Marika's contacts
marika.siniaalto@bettera.fi
tel. +358 45 674 4768
Founder, CEO & Legal Counsel
With 25 years of experience, Elina has been a plain-language legal partner for companies, public institutions, and NGOs alike.
She supports clients with legal matters related to sales, marketing, communications, data protection, and content production—especially copyright and AI regulation.
Elina is consistently praised for her inspiring and accessible approach to law. Her Marketing Law book series has received recognition in the Kultasulka Awards.
Clients especially value that she doesn’t view legal issues in isolation but as part of a broader business context—always prioritizing commercial goals.
Elina's contacts
elina@elinakoivumaki.com
tel. +358 40 555 3579
Take our 10-minute self-assessment and receive:
This assessment will help you understand where to focus first and how to build sustainability into your day-to-day operations.
Now is the time to act. When your goal is to run your business more sustainably, inspire individuals to be more responsible, or communicate good deeds—we’re here to help.